Upbeat: the Taste-in-Music App

Upbeat’s mission is to organize the world’s taste in music one fan at a time through a mobile app that offers unprecedented benefits for artists and fans. For artists, Upbeat will: ? Enable targeted song promotions directly to fans based on taste in music ? Provide song ratings data to inform and drive fan base growth ? Add a verified badge to the Upbeat fan profile of each artist team member For fans, Upbeat will: ? Recommend new songs, artists, and “fans like you” daily based on your taste ? Calculate taste-in-music match scores between you and other fans ? Enable private song sharing and rating with friends and fans like you “Streaming music is a 2-sided market where hundreds of thousands of artists are the suppliers and hundreds of millions of fans with wildly different musical tastes are the consumers,” says Ryan O’Leary, Upbeat’s Co-Founder and CEO. “We’ve created a system that organizes the world of music based on each fan’s taste in music. Fans get a fun, interactive taste-in-music social network, and artists get an effective, music-focused promotional platform with direct targeting to relevant fans based on their taste in music.”