NativeAI

Analytics has been a much-hyped difference maker for media publishers and advertisers and frankly, it has certainly changed the way we think about media distribution and spending. However, parsing volumes of data and distilling it into meaningful nuggets that can drive decisions is a precarious and time-consuming task - so the News360 team, threw AI into the mix and set about to build an NLP-powered, purpose-built Publisher Analytics platform in NativeAI. With a rapidly expanding ontology that scans, classifies and learns from all published content, NativeAI is the product of Web Analytics and Artificial Intelligence to throw out real-time, actionable insights that publishers seek.