Creates predictive lookalike audiences, LeadScoring off 1st party data builds Lookalike Audiences for use on Facebook Ads and other Media buying platforms. This is done by using Machine Learning to train a model off of existing customers across over 3,000 demographic and personal attributed for what the ideal buyer "looks like". Once the model is trained, 96% of adults in the United States are then pre-scored on how closely they fit the model. A custom audience of hashed emails is then created from only the highest scored individuals and this file is delieverd to media buying platforms such as Facebook to buy media against.

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