Problem:
- Google/Apple prioritize top lists to discover apps (top free, top paid, etc). With two million+ apps competing for a small number of top app spots, it can be very expensive to get into a top list. (Avg $200,000 in US - Fiksu).
- Top list rank directly correlates with exposure, and resulting revenue (MetaKite). This pay-to-play system means millions in potential revenue is lost every year, because most apps never find their niche audiences. goo.gl/Lgxixq
Solution:
We are solving an inefficient marketplace. Instead of forcing apps to compete with each other nationally through top lists, Atlas curates apps by individual cities, concepts, and preferences - making it easier to discover content relevant to a user?s everyday life. Google Play NYC: goo.gl/AODMKa ; Atlas NYC: https://atlasappstore.com/locations/new-york
Atlas is the first to create local university and sports team portals. Apps previously spread out across multiple developers can now be centrally accessed.
