We know how tough it is to build a startup. Even when you build the greatest product on the planet, there's no guarantee that users will flock to you. So we set about to break down and simplify "traction." The result was CrowdMojo, which we believe is the easiest way to engage new customers, build up brand value, and go viral. On CrowdMojo, startups launch "referral campaigns" that offer rewards to users for sharing the startup on social media and referring new people to it. The more shares and referrals, the better the rewards. Startups get lots of exposure and high-quality leads, and their fans get free stuff. Everyone wins.

Edmund Mokhtarian