We allow marketing teams to easily add a new page to their website to showcase the latest quotes from their users. Those quotes usually appear a bit everywhere on the web (twitter, facebook, getapp, email, etc) but are not there when most needed: before prospects. This is social proof that finally sounds authentic. As opposed to the usual 3 BS testimonials which people don't trust anyway.
Specifically designed to maximise conversion. No need for IT. Kind of like unbounce for user quotes.