Beerbower Advertising & Marketing (BAM) is a women-led organization, founded by Kaci Beerbower. BAM provides a subscription-based, managed web app service called stratEDGE App. stratEDGE App simplifies the digital advertiser's process of analyzing advertising campaign metrics across multiple platforms. By using data visualization to display the leading key performance indicator (KPI), stratEDGE App helps users easily identify their top-performing advertising campaign, no matter if it is running on Google Ads, Facebook, Instagram, or Twitter. As a result, through stratEDGE's machine-learning algorithms, users will be able to make better-informed decisions to optimize their digital advertising campaigns and increase their return on ad spend.